![]() ![]() The first month about half a percent of that group paid for Evernote's $5 a month premium plan, equaling a grand total of $700. But then the retention rate didn't change over the next three years - 11,000 users stuck around.Īnd over time, the amount of revenue from that group rose steadily. ![]() ![]() About half left by the next month and lost about 10 percent more then next month. Libin started out by looking at the long-term behavior of the 31,000 users who signed up in June 2008 when Evernote launched its beta product. "Once Evernote gets under your skin, you never want to stop using it." "It's more important that you stay than you pay," Libin said. And the key to getting that number higher is to keep users happy. But it's not the percentage, it's the number who are paying that matters. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |